Run an Amazon preflight before the listing goes live.
Paste a product and we’ll check the claim language, detail-page consistency, and supplement layer Amazon enforces — then hand you compliant copy and an evidence path.
Free · Your product copy isn’t stored
Amazon is your retailer and your regulator. Here's the current rulebook.
Amazon enforces a restricted-products policy, a misleading-claims policy, and category-specific rules all at once — and it reads the detail page the customer sees, not just your feed. This is the current landscape and where FeedZip intercepts it.
Free for every brand. No credit card. No paywall.
How FeedZip maps to Amazon
From claim to reinstatement
- 1
Preflight the claim
Disease language, supplement-facts, and the FDA disclaimer layer — checked before the ASIN goes live.
- 2
See the suppression risk
Which issue family is most likely to hide the ASIN, and which field Amazon will flag.
- 3
Take the fix forward
Corrected copy and an evidence path for the Manage Your Compliance dashboard.
The current landscape
One claim now crosses three policy layers at once.
Amazon has tightened enforcement through 2025–2026. A supplement that claims to treat inflammation can now trip the Restricted Products policy, the Misleading & prohibited claims policy, and the dietary-supplement rules simultaneously — and each layer wants a different fix.
Ref G200164330
Restricted Products policy
The master policy layer. Defines what may be sold at all — gating entire categories (dietary supplements, OTC, medical devices, cosmetics) behind approval, certification, and documentation up front.
Ref G202024200
Misleading & prohibited claims
Requires all claims to be truthful and verifiable and to comply with consumer-protection law. Explicitly bans disease claims — diagnose, cure, mitigate, treat, or prevent — without FDA approval. This is the policy that removes most supplement and wellness listings.
Ref G201829010
Dietary supplements policy
Category-specific rules for ingestibles: supplement-facts panels, the FDA disclaimer where applicable, CGMP manufacturing, and prohibitions on single/double-pill packs for sexual-enhancement and weight-loss products.
The core enforcement
Disease claims remove listings — in any category.
Amazon prohibits any product that implies or claims to diagnose, cure, mitigate, treat, or prevent disease in humans or animals without FDA approval. The rule does not care that your product is a candle or a serum — the claim is what's restricted.
Removed in practice
- “improves joint mobility and reduces inflammation (rheumatoid arthritis)”
- “relief of bronchospasm (asthma)”
- Cardiovascular “treatment” claims on food listings
The path to reinstate
- Edit the listing to remove the prohibited claim
- Submit an appeal for the ASIN to be reviewed
- Upload authentic evidence (lab reports, FDA registration) if requested
Supplement enforcement · 2026
The March 31, 2026 supplement window is closing.
Amazon's dietary-supplement enforcement is tightening on misleading ingredient and dosing claims. Listings using “equivalent raw material” framing or creative reinterpretation of supplement facts face deactivation around March 31, 2026. Single- and double-pill packs remain prohibited for sexual-enhancement and weight-loss products, and CGMP documentation is increasingly required up front.
Review supplement titles, ingredient claims, and dosing language before the window closes — prioritize high-volume ASINs first.
Visibility, not just removal
Five states an Amazon ASIN can be in — and five different fixes.
Sellers treat “suppressed” as one thing. Amazon has at least five visibility states, each with its own signal and workflow. Treating them the same is why edits save but visibility never returns.
Why listings get suppressed
Four issue families account for most suppression.
Amazon doesn't publish one universal trigger list — required values vary by product type and marketplace. Treat the Seller Central message as the primary evidence, then place it in the closest family below.
Missing / invalid attributes
Signal
A named field is blank or rejected
First action
Correct the category-specific value in the Issue(s) cell or via a category template.
Title, image, bullets, description
Signal
A specific content element is flagged
First action
Fix the exact element — image must fill ≥85% of frame, no promo claims or excessive symbols.
Restricted product, claim, or documentation
Signal
A policy or document request appears
First action
Remove unsupported claims or submit authentic evidence via Manage Your Compliance.
Variation / duplicate / contribution conflict
Signal
Edits save but the live page doesn't change
First action
Correct relationship data; another contribution may control the field — escalate with evidence.
Where compliance lives
The Manage Your Compliance dashboard is the control center.
Amazon consolidated safety and regulatory requirements into one dashboard under Performance → Compliance. It's where you submit documents, track approval status, prioritize by at-risk sales, and file appeals — instead of responding to compliance tasks one listing at a time.
One submission queue
Each product shows ASIN, SKU, the specific document required, and your approval status — no more one-by-one task responses.
Compliance Reference tool
Look up import, export, and product-safety requirements by category and destination — the rules behind the gate before you list.
At-risk sales prioritization
A column ranks which compliance needs threaten the most revenue, so you fix the highest-impact listings first.
The evidence path
When a listing is removed, the appeal is an evidence delivery — not an argument.
Amazon appeals are resolved by authentic documentation, not persuasion. The fastest path is a narrow one: fix the flagged root cause, upload proof, and resubmit the ASIN.
- 1
Read the exact signal
Open the flagged issue and copy the precise field, policy message, or document request before changing anything.
- 2
Fix the root cause only
Remove the prohibited claim or supply the requested documentation. Don't rewrite the whole listing.
- 3
Submit evidence
Upload authentic proof — lab reports, FDA registration, CGMP, certifications — through the Manage Your Compliance dashboard.
- 4
Resubmit the ASIN
If the listing was removed, submit a compliance appeal for the ASIN to be reviewed for reinstatement.
- 5
Document and wait
Save the ASIN, SKU, screenshots, and timestamp. If status doesn't clear within the stated window, open a documented support case.
Questions
What sellers ask about Amazon compliance.
Is a suppressed ASIN the same as a removed listing?
No. A suppressed ASIN still exists in the catalog but is hidden from search and browse — fix the flagged field and visibility returns. A removed listing is a policy action in Account Health and follows the appeal path.
Why do disease claims trigger removal even for non-drug products?
Amazon prohibits any product that implies diagnose, cure, mitigate, treat, or prevent disease without FDA approval. This applies to candles, creams, and supplements alike — the claim, not the category, is what's restricted.
What changes for supplement sellers around March 31, 2026?
Amazon's dietary-supplement enforcement is tightening on misleading ingredient and dosing claims. Listings using "equivalent raw material" framing or misleading supplement facts face deactivation. Review titles and ingredient claims before the window closes.
Where does FeedZip run before I publish on Amazon?
Before a new ASIN goes live, during category ungating, and before resubmission after a suppression — checking claim language, detail-page-to-feed consistency, and the supplement/disclaimer layer Amazon enforces at the page.
Sources & further reading
Policies referenced are current as of August 2026. FeedZip provides product-content and platform-readiness guidance and does not guarantee Amazon approval, reinstatement, or ranking. Regulated claims may require qualified legal, regulatory, scientific, or medical review.